In the past, it was difficult to accurately predict how well your company would do in reaching your targeted audience. Both small and large companies can benefit from this. You can have the highest quality products and services, but if you are not able to reach your target audience on time and in the most effective way. Visit our website and learn more about geofencing marketing.
It is true that you can still use the traditional advertising forms such as print, radio, television, billboards etc. but why does digital marketing work so well in the Middle East market? Here’s why, regardless of whether you have a small business or are running a massive company you need to consider only using the best service for digital marketing.
1. Cost-Effectiveness
Even billboards that are in the middle-of-nowhere and slots for commercials running at 3 a.m. cost money. How do you maximize your budget? We need to change the image that marketing can be expensive.
Google, Facebook or other platforms offer no barrier to entry. Ad spend credits are available on many platforms. This means you could launch a 5-USD campaign.
2. Targeted audience reach
When using traditional advertising your target audience is limited to those who consume that medium. While you can still tailor your messages to certain audiences, this may limit the reach of your campaign.
By using digital marketing, it is possible to identify individuals according to age, income level and location. It also allows for targeting based upon job titles, interests, or even gender. Google Analytics or Facebook analytics can provide you with a breakdown on the demographics of your customers.
3. Brand Awareness
If you want to ensure that potential customers are in the best location and at the perfect time, then it is important to make sure they’re there. The goal is to make sure your targeted audience notices your effort.
To promote your service or product you should choose a medium where the consumers can be connected all of the time. The total population of 94.8m active internet users is expected to reach 99% by 2021. You can connect with your audience using digital marketing tools, regardless of whether they’re on their desktop, laptop, smartphone or tablet. As for the rate of success, 52% brands are found through public social feeds.
4. Lead Generating
One of the most difficult things about traditional marketing is tracking your performance. When it comes to conversion rates, the number of people that saw your ads and the percentage of them who converted to purchases, digital ads only allow you the option to add contact forms.
The three-pronged method of lead generation by digital means is the most effective.
This will let you know the number of people who engaged in your ad as you wished.
* You will be able to easily add new leads to both your email list and phone list.
* It allows for immediate qualification of a new lead.